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Did you know that most of the Judaica products sold in the world today are not made in Israel but rather in China or India? When you buy a Kiddush cup or a Tallit, you probably assume that it was made in Israel. The unfortunate fact is that even products made my Israeli companies are often not actually made in Israel but manufactured in the far east. There are Judaica manufacturers both in Israel and in America that shop around Israel to find the most beautiful products made by Israeli artist, products that the artist put their heart and soul into. They purchase one of each item and then take it to the Far East to have tens of thousands of pieces made for pennies each. They then sell them to Judaica and gift shops all around the world at prices that the Israeli artist cannot afford to match. Their superior marketing skills and low production cost force the original artist to abandon their product and look for a new product to sell. If they are lucky, they will have a few months of exclusivity before these large companies replicate their work and price them out. We think that judaica products should be made in Israel and that the artist that create these items should have the ability to make a descent living off of their work. That is why we at Mishaan Marketing work so hard to bring you quality Judaica products made by the artist in Israel. Of course, we can't always match the price of the items that are mass produced in China, but we have been successfully at cultivating a clientelle of shop owners who think that selling Judaica is more than just a business. Our clients and their customers would rather pay a bit more for an item which was made in Israel. At the same time we understand that value is important to everybody. For this reason, we work with our artist and manufactures to negotiate the best price possible so that we can bring you authentic, made in Israel products at a price that cannot be beat. Try us, and see the difference!
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